Even non-drinkers cannot help but notice that wine goblets are getting larger and larger.

These sizes might be new to the general public but are what trained sommeliers and wine merchants have sampled from for many years.

They should never be more than one-fifth full, less so at a tasting. The generous goblet allows the drinker to get full benefit of aeration, bouquet and flavour.

Admittedly, some wine drinkers out for a night on the tiles abuse this. But they would abuse wine anyway, regardless of the size of glass.

On April 28, 2015, the Telegraph reported:

The fashion for large wine glasses has fuelled a rise in the number of ‘invisible’ calories people are inadvertently consuming through alcohol, the chair of the Royal Society for Public Health has warned.

Professor Fiona Sim said that the slow increase in the volume of glasses meant few people realise how much they had consumed, or were aware how calorific alcohol can be.

A 175ml glass of wine contains around 160 calories, the same amount as a slice of madeira cake, but many bars and restaurants now serve wine in large 250ml glasses or even larger.

Professor Sim is also a visiting professor at the University of Bedfordshire, a part-time GP (general practitioner) and trains GPs in public health matters.

It seems that she might not be a wine aficionado. If she were, surely she would have told the great British public how to use these goblets and drink wine responsibly.

And what about other alcoholic beverages, such as the highly calorific and carby beer, which really does contribute to obesity?

Wine is on the approved drinks list for the ketogenic diet, which is high fat, moderate protein and very low carbohydrate way of eating. The body will burn off the calories from dry wine or spirits quicker than beer, which the high-carbohydrate content prohibits.

What we actually need in this instance is not advice from a GP but from a sommelier. These men and women are never drunk and know how to enjoy wine responsibly. Their lessons would be much better placed here than a doctor’s misunderstanding of how wine is served and in what quantity.

I would be surprised if establishments poured huge gobletsful for their customers.  Perhaps Dr Sim and other well-meaning do-gooders should actually head to a wine bar or two and see for themselves. They might just be surprised.