The Anheuser-Busch commercial for the Superbowl this year, scheduled to air on February 5, has kicked up a storm and is viewed by a number of Americans as pro-immigration advertising.
It comes a week after President Donald Trump initiated a 90-day immigration ban on seven countries which have majority Muslim populations. These selected countries lack the means for sufficient background checks on their own citizens. (More about this in a future post.)
See if you think this is political commentary:
I have two problems with it. First, by the time Adolphus Busch arrived in the United States in 1857, Germans had been emigrating there for a century, at least. They were well established in society. Secondly, it was unclear to me that the final scene was the famous ‘when Anheuser met Busch’ moment. I thought he was a random guy in a bar until I saw a YouTube from Mark Dice explaining it in the first minute or so:
Budweiser, owned by InBev — a Belgian corporation — denies it is commenting on Trump policy or an anti-immigration climate.
However, I cannot help but wonder if Adolphus Busch would have wanted to be portrayed in that way. Most immigrants wanted to assimilate straightaway. They were not going to dwell on the voyage over, their processing time at Ellis Island or their early years getting established. Everything was about becoming an American.
If you doubt this, then, please be aware that his Wikipedia entry states (emphases mine):
His wealthy family ran a wholesale business of winery and brewery supplies. Busch and his brothers all received quality educations, and he graduated from the notable Collegiate Institute of Belgium in Brussels.
Another German immigrant came to America in the 19th century. His name was Friedrich Trump, pictured at left (courtesy of Wikipedia). He was a Lutheran and came from Kallstadt in Bavaria. He managed to make a fortune within three years. He went everywhere, from New York to the Yukon. Nary a complaint. Even the most recent Channel 4 documentary by anti-Trump Matt Frei on his grandson — shown in late January 2017 — painted Friedrich as a clever, enterprising businessman. That makes me think Adolphus Busch was of the same entrepreneurial mindset.
You didn’t go to the US as a victim then, that’s for sure.
Incidentally, Friedrich returned to Kallstadt after three years only to go through a series of legal hurdles regarding his German nationality! He found out it had been revoked, possibly because he went to the US around the time he was to do his military service. So, back to America he went and the rest is history. According to Matt Frei’s documentary, Friedrich quietly enjoyed his life a lot but died in the Influenza Epidemic of 1918. His widow, Elizabeth — also from Kallstadt — set up a real estate company for her middle son Fred, the president’s father. It was called Elizabeth Trump & Son. Fred was still a minor at the time, even though he was precocious enough to follow in his father’s footsteps and get small houses built.
I recommend that we need to watch these adverts with a gimlet eye and research the immigrant mindset of the 19th and early 20th centuries, very much oriented to assimilating into American society — as future Americans.