On Friday, February 3, 2017, I wrote about the Anheuser-Busch virtue signalling advert for Superbowl LI.

Another advert on immigration came from 84 Lumber, a family-owned chain of building materials supplies.

Incidentally, the company is so named because the headquarters is in Eighty Four, Pennsylvania. It is unclear how the town Smithville, near Pittsburgh, was renamed in 1884.

84 Lumber’s advert was about a mother and daughter who make the perilous trip from Central America to the US/Mexico border only to see a huge wall.

In an attempt to make President Donald Trump the villain of the piece, the company’s executives forget that Democrats have acknowledged that the immigration system has been broken for decades. Socio-political commentator Mark Dice has a helpful — and short — video which intersperses 84’s advert with speeches from President Bill Clinton, Senator Chuck Schumer, then-Senator Barack Obama, Michelle Obama and candidate Hillary Clinton — all of whom say something must be done to fix immigration:

Another short video — subtitled — describes how dangerous immigration from Latin America is for those who undertake the journey. It starts with statistics from counties along the border in Texas and Arizona. Altogether, they see hundreds of corpses of men, women and children who were unsuccessful in crossing the border. The cost of gathering these bodies and trying to find family members to identify them eats up a substantial amount of the local budgets intended to maintain services for legal residents living in those counties. Bottom line: border towns spend a lot of money dealing with the fallout from illegal immigration, thereby depriving Americans and legal immigrants from obtaining the services they have paid for in tax.

The video also mentions the very real problem of people trafficking. Criminals involved in drugs have found that moving into prostitution by using illegal immigrants is more profitable: a person can be sold again and again, thereby offering an indefinite supply of income.

Readers should be aware that Maggie Hardy Magerko, president and owner of 84 Lumber — as well as being daughter of the founder — has been in the Forbes 400 list of wealthiest Americans for years. She lives in a quiet, rural community, several hundreds of miles away from the ravages and realities of border towns.

Companies should stop virtue signalling.

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