While relaxing in one of the lounges at Nice Airport in June 2017, SpouseMouse and I enjoyed a drink and took with us some packaged snacks to try once we got home.

One of these was Bret’s Classique potato crisps (two 30g bags) from the heart of Brittany (Bretagne, hence the brand name):

Potato crisps with Guérande salt – Ingredients: Potatoes, sunflower oil, Guérande salt (1.0%). Produced in a factory handling: gluten, milk, celery, mustard. Suitable for vegetarians.

Thinking this was going to be a taste sensation, we could hardly wait to sample them with a gin and tonic.


If you’re in France and can try these for free, go ahead. However, I would not buy them.

They weren’t salty enough for me.

SpouseMouse said, ‘They’re only crisps, nothing special.’

We had the second bag the following evening and felt the same.

The packaging tells us that Bret’s uses potatoes from Brittany. The product is made in Brittany with regional sea salt. From this we expected great crisps, but they lacked the wow factor.

Bret’s website is a marketing masterpiece. The home page tells us that all ingredients are natural, with no additives. (Those interested in the environment will be interested to know that the company has a very small carbon footprint.)

However, even the most industrial crisp is made with three ingredients: potatoes, oil and salt. In Europe, at least, there are no additives.

Anyway, Bret’s has a varied line of artisanal crisps. I cannot vouch for these.

Their parent company, the Breton family-owned Altho, was started in 1995, after owner Alain Glon spent four years advising local potato growers on techniques and varieties. Over the past 22 years, Altho and its crisps (some sold under the company brand name) have gone from strength to strength.

Altho hopes that Bret’s will become a ‘serious challenger’ in the crisp market:

with creative packaging focussing on the visual.

Well, at least they got it right with the packaging and their marketing. Could do better with the product.