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When I was growing up, Chips Ahoy! made its debut on supermarket shelves.

Outside of my mother’s homemade chocolate chip cookies — the absolute best — Chips Ahoy! were my favourite commercial ones.

Mondelēz now own the brand. They also own Cadbury.

On April 16, 2019, CNN reported:

Chewy Chips Ahoy cookies recalled due to ‘unexpected solidified ingredient’

Errgh. Sounds awful.

Fortunately, the culprit is cornflour (emphases mine):

In some instances, the cornstarch in our Chewy Chips Ahoy! recipe did not fully incorporate in the mixing procedure and solidified in the baking process,” company representative Elisabeth Wenner wrote in an email.

The announcement said there have been reports of possible adverse health effects.

Mondelēz said the recall extends throughout the country and pertains to Chewy Chips Ahoy cookies with a “best when used by” date of September 7, 8, 14 and 15. These dates can be found on the top left side of the package, near the lift tab. The packages have a retail UPC of 0 44000 03223 4.

“The vast majority of consumers have not reported adverse events with respect to the product in the four code dates recalled. However, a small number of consumers have reported gagging, choking or dental injury, but none of these reports have been confirmed at this time,” Wenner said. “We issued this voluntary recall as a precaution, as the safety of our consumers is our top priority.”

No other Chips Ahoy products are affected by the recall.

The cookies should not be consumed, according to Mondelēz. For more information about the recall, contact the company at 1-844-366-1171.

Their advertising has also taken a turn — away from treats for children to more adult themes, such as this one for Mother’s Day in the US last Sunday:

This tweet, which includes one from the person featured, gives one a better insight. Sorry, it’s too crude to feature in full.

The Chips Ahoy! Twitter account has some interesting tweets:

And this:

And this, which was no doubt just a bit of fun, but perhaps not so good for promoting healthful eating with regard to children:

Hmm. I was never allowed cookies until after school. They were also rationed.

Sweets have their place in this world. So do advertising themes.

Eat — and advertise — responsibly.

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