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On Monday, July 12, the day after the Euro 2020 final, GB News presenter Guto Harri took the knee in solidarity with the cause.

His co-presenter, Mercy Muroki, looked on, silently embarrassed for him:

Fallout

That was the last the channel’s viewers saw of Guto Harri, a Welshman who used to work at the BBC and also advised Boris Johnson when he was Mayor of London.

On July 13, Harri defended his gesture:

On Thursday, July 15, GB News tweeted:

That evening, The Guardian posted an article about the channel’s tanking ratings after the Harri incident (emphases mine, unless stated otherwise):

GB News attracted zero viewers during some of its broadcasts this week, according to official television audience figures produced by rating agency Barb, after a viewer boycott prompted by one of its presenters taking the knee in solidarity with the England football team …

Business editor Liam Halligan and former Labour MP Gloria De Piero attracted no measurable audience to their show between 1pm and 1.30pm on Wednesday afternoon. During the same timeslot the BBC News channel attracted 62,000 viewers, while Sky News had 50,000 people watching.

GB News’ audience again briefly dipped to zero at 5pm, during a late-afternoon programme co-hosted by ex-BBC presenter Simon McCoy and former Ukip spokesperson Alex Phillips.

The Guardian also acknowledged GB News’s aforementioned tweets.

On July 16, Guido Fawkes wrote that no one was sure whether Harri had been suspended for a time or whether he was fired.

In any event, Harri’s Twitter bio no longer mentions GB News.

Programming director quits

That same day, the channel’s programming director, John McAndrew, quit, something that management confirmed only on July 28:

Guido wrote that McAndrew was second in command and disagreed about the channel’s focus:

Apparently McAndrew had been in favour of more local reporting and open discussions rather than the Wootton-style culture war rants.

To be fair, the local reporters appear on the daytime shows. The evening programmes, such as Dan Wootton’s, discuss socio-political issues.

The channel was quick to implement schedule changes last weekend:

TalkRADIO’s Mark Dolan hired

Mark Dolan’s Saturday night show aired for the first time on July 24. Nana Akua, the former presenter in that slot, has been moved to a daytime show.

Nana Akua has no time for wokery, as her last show in the Saturday night slot proved. The Express had the story on Sunday:

A GB News clash erupted last night after host Nana Akua urged Meghan Markle and Prince Harry to “just stop talking please”. This prompted a defence from Tonight Live guests Nicola McLean and Martin Offiah, who argued that Meghan and Harry “were connecting with people”. The trio had discussed reports of new details about Prince William’s rift with his brother Harry.

Mark Dolan was a top-rated host on talkRADIO. The Express reported:

Mark is best known for hosting his own Drivetime show on TalkRadio for the past two years but he is jumping ship to join GB News from Friday, July 23, 2021. With 20 years of broadcasting experience behind him, he will be taking Nana‘s Friday and Saturday night slots to oversee proceedings on his chat show, Late Night Live. It will run from 9pm until 12am and he will speak to numerous guests about topical matters making the headlines.

On joining the network, Mark said: “I’ve had a wonderful time at TalkRadio but the opportunity to shake up the current affairs broadcasting with GB News is just too good to miss.

“My show will tackle the issues that really matter to people across the United Kingdom in a stimulating, informative but entertaining way.

“My one promise is that I won’t be boring,” he concluded …

He certainly was not boring. His is a good show.

Nigel Farage to the rescue — five days a week

The biggest catch of all is Nigel Farage, who is now on GB News five days a week: Monday through Thursday at 7 p.m. and Sunday mornings:

Farage had the Sunday morning show since GB News launched, but the addition of the 7 p.m. slot, which premiered on Monday, July 19, has been a real fillip for the channel’s ratings.

On July 19, Freedom Day, an anti-lockdown protest took place outside of Downing Street. Political correspondent Tom Harwood, who used to work for Guido Fawkes, tried to file a report but Nigel had to cut him off because of all the obscenities being shouted at him. The Express reported:

Spotting the difficulties in the broadcast, Nigel quickly took action and decided to end Tom’s report there.

Cutting him off, Nigel said: “Okay, Tom, I’m sorry, I don’t want to cut you off, I really don’t.”

The camera then cut to Nigel in the studio as he continued: “11 people have been arrested so far,

“But you can see, talk about don’t shoot the messenger, there’s Tom Harwood reporting for us and there are obscenities being shouted at Tom because he’s a member, he’s part of the media

One of the big features of Farage’s weeknight show is the ‘Talking Pints’ segment.

He has had an eclectic assortment of guests in that slot, beginning with Sir Graham Brady MP, who heads the 1922 Committee of Conservative backbenchers:

On Tuesday, July 27, former Conservative MP, Brexit Party MEP and devout Catholic, Ann Widdecombe, who was drinking cola, as she is teetotal. She disparaged Boris as PM but said that he is still ‘100 times stronger’ than Labour leader Sir Keir Starmer. I always look to see how much drink both host and guest consume. In this episode, Farage downed the most ever — half a pint:

By Monday, July 26, Farage’s show was climbing in the ratings, beating Sky News’s show in the 7 p.m. slot:

Guido has the ratings from Monday-Thursday last week. Farage’s show beat Sky News Tonight every evening.

On Tuesday, July 27, Farage’s ratings took over the BBC’s in that slot (emphases in the original):

UPDATE 28.07: Nige beat both the BBC and Sky News last night –

    • Farage – 90.8k
    • Sky News Tonight – 55.1k
    • BBC Outside Source – 89.1k

Congratulations…

It happened again on Wednesday, with an even greater figure — 107.7k to 93.3k:

Well done, Nigel!

Digital ratings

Rebecca Hutson, Head of Digital and occasional co-presenter, is keen to target younger audiences via Facebook, Twitter, YouTube, Instagram and — incredibly — TikTok. GB News is the only British broadcasting channel to use the Chinese-owned social media video platform.

On July 21, Hutson explained her strategy to Press Gazette:

the fledgling brand said social media engagement figures show it is resonating with younger audiences to a perhaps surprising extent.

Head of digital and presenter Rebecca Hutson … said GB News is really a “digital media business that has a TV channel attached”

Hutson told Press Gazette: “We know that traditional linear consumption has really changed. People don’t sit at home for three hours and watch a show. Instead they want to snack on the best bits for them on the platforms that they’re already using.

“So that’s why we publish natively across Facebook, Twitter, Instagram, YouTube, TikTok and we tailor the content specifically for the platform that it’s on so we’re pretty agnostic in terms of how the content looks and feels across the different destinations that we have and the website.”

For example, she added, the brand is more likely to put an eight-minute monologue on YouTube and short snippets on Twitter which is a “much quicker platform”.

“Rather than trying to turn all of our platforms into a homogenous output, we spend a lot of time looking at the analytics and amending how the content appears on there and that’s really paying off,” Hutson said …

TikTok has been useful in attracting younger viewers:

On TikTok GB News has had 24,500 likes and more than 350,000 views across 30 videos and 4,000 followers so far.

Hutson said the numbers may be “quite surprising for people who would maybe think that we don’t have relevance or resonance to that younger audience when we clearly do”.

Hutson said explainer videos decoding the news are proving to work best for TikTok. The most-watched GB News TikTok so far explains who Sajid Javid is after he replaced Matt Hancock as Health Secretary …

Almost a third (31%) of 18 to 24-year-olds use TikTok, and 9% get news on it.

As for demographics:

On TV only, excluding the likes of TikTok and Instagram, almost a third (32%) of GB News’ audience is aged between 18 and 34. Some 39% are aged 55 and above.

Some 62% of the TV audience is in the middle class ABC1 demographic – a drop from the 82% ABC1 demographic thought to have tuned in for Andrew Neil’s opening show on 13 June.

The new shows, higher ratings and digital strategy are welcome developments for GB News, which is an excellent channel. Now that Parliament is in summer recess, I have been watching quite a lot of their output. The shows present alternative viewpoints, from libertarian to left-wing: a good thing.

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