When I was growing up, Chips Ahoy! made its debut on supermarket shelves.
Outside of my mother’s homemade chocolate chip cookies — the absolute best — Chips Ahoy! were my favourite commercial ones.
Mondelēz now own the brand. They also own Cadbury.
On April 16, 2019, CNN reported:
Chewy Chips Ahoy cookies recalled due to ‘unexpected solidified ingredient’
Errgh. Sounds awful.
Fortunately, the culprit is cornflour (emphases mine):
“In some instances, the cornstarch in our Chewy Chips Ahoy! recipe did not fully incorporate in the mixing procedure and solidified in the baking process,” company representative Elisabeth Wenner wrote in an email.
The announcement said there have been reports of possible adverse health effects.
Mondelēz said the recall extends throughout the country and pertains to Chewy Chips Ahoy cookies with a “best when used by” date of September 7, 8, 14 and 15. These dates can be found on the top left side of the package, near the lift tab. The packages have a retail UPC of 0 44000 03223 4.
“The vast majority of consumers have not reported adverse events with respect to the product in the four code dates recalled. However, a small number of consumers have reported gagging, choking or dental injury, but none of these reports have been confirmed at this time,” Wenner said. “We issued this voluntary recall as a precaution, as the safety of our consumers is our top priority.”
No other Chips Ahoy products are affected by the recall.
The cookies should not be consumed, according to Mondelēz. For more information about the recall, contact the company at 1-844-366-1171.
Their advertising has also taken a turn — away from treats for children to more adult themes, such as this one for Mother’s Day in the US last Sunday:
https://twitter.com/MarkDice/status/1127716371301687298
This tweet, which includes one from the person featured, gives one a better insight. Sorry, it’s too crude to feature in full.
The Chips Ahoy! Twitter account has some interesting tweets:
https://twitter.com/BluesPlayer33/status/1127790413526511616
And this:
And this, which was no doubt just a bit of fun, but perhaps not so good for promoting healthful eating with regard to children:
Hmm. I was never allowed cookies until after school. They were also rationed.
Sweets have their place in this world. So do advertising themes.
Eat — and advertise — responsibly.
16 comments
May 14, 2019 at 10:27 pm
Mary Ann
I wonder if God is trying to send a message 🙂
There is nothing like the tried and true gospel.. or chocolate chip cookie..
LikeLiked by 3 people
May 14, 2019 at 10:31 pm
churchmouse
Not sure, because the recalled cookies happened a few weeks before the Mother’s Day ad.
Whoever’s doing the Chips Ahoy! tweets should be sacked, though. Sweet treats are a child’s treasure. Identity politics should not enter that sphere of innocent pleasure.
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May 15, 2019 at 12:33 am
Sylvia Avery
Identity politics are everywhere now. And I particularly resent the growing “fad” of re-gendering babies. I just read about parents in your part of the world who had proudly helped their little boy become a girl and then did the same to two foster children. The youngest was three. Three years old and they are telling him he’s a girl and dressing him in pretty dresses.
Of course we see this here, as well. In Portland, Oregon recently an 8 year old boy was being kept in at recess because his teacher had deduced he was really a girl and needed help getting in touch with his inner girlhood. So, at recess he had to stay in and view videos about such things and read books. All without any discussion with the parents, who were livid when the discovered it by accident.
So you see, using a sweet childhood treat that we all remember fondly to lure children into this lifestyle is perhaps quite deliberate.
Or maybe I need to go loosen my tin foil hat.
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May 15, 2019 at 9:52 am
churchmouse
It’s terrible, Sylvia.
I feel very sorry for these children. Words fail me.
I am also shaking my head in disbelief that a multinational food corporation thinks this type of advertising is a good idea.
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May 15, 2019 at 4:31 pm
Sylvia Avery
I know. I think it is significant that this huge corporation bought off on this advertising. It seems like only yesterday they wouldn’t have wanted to offend 90% of their customers. Now that doesn’t even seem to be a consideration.
LikeLiked by 1 person
May 15, 2019 at 10:40 pm
churchmouse
IKR?!?
Companies had to be so careful in keeping with American — or elsewhere, national values — otherwise, people dropped the product. No one wanted to be on the advertising team responsible for that.
Nowadays, no one seems to care.
This is a blatant attack on children and motherhood.
LikeLiked by 1 person
May 15, 2019 at 10:45 pm
Sylvia Avery
Yes, it is.
I hope people still care. I think it’s just they are afraid to say anything or have been trained to remain silent.
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May 15, 2019 at 10:53 pm
churchmouse
‘I hope people still care.’ They do. Word will spread from online to offline. Grandmothers will stop buying products that go against family values once they hear about this from their children. Mums and Dads — and their friends — will already have stopped.
This is a story to watch.
LikeLiked by 1 person
May 15, 2019 at 11:44 am
Jan Phillips
This is heartbreaking. Thank you, Churchmouse!
LikeLiked by 1 person
May 15, 2019 at 12:02 pm
churchmouse
You’re most welcome, Jan!
I, too, find it heartbreaking — on many levels.
LikeLiked by 1 person
May 19, 2019 at 12:27 pm
cookingflip
Not sure if you’re into these kind of posts (https://vigilantcitizen.com/vigilantreport/irrational-consumerism-or-the-few-companies-who-feed-the-world/), but I find it interesting (ie, the subject of oligopoly and socio-political-economic agenda).
I also liked Chips Ahoy–“px goods” were highly prized as can only be sourced from American military bases at the time. But now I already know how to make my own chocolate chip cookies 🍪😊
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May 19, 2019 at 1:15 pm
churchmouse
Many thanks for the link. It’s a great article — have bookmarked.
I am certain that your homemade chocolate chip cookies are miles better than Chips Ahoy! 🙂
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May 19, 2019 at 1:25 pm
cookingflip
It’s an American recipe–they don’t do cookies like that in the UK (more of biscuits). That’s why your mom’s is the best 👍
Shop-bought is addictive, but home-made is satisfying. ⭐
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May 19, 2019 at 9:48 pm
churchmouse
Whether it’s a chocolate chip cookie (my mother also made an American recipe) or shortbread biscuit — what I make now — home-made beats what the French call ‘industrial’ pastries/biscuits.
‘Industrial’ sums it up perfectly.
Agree that home-made really is more satisfying. As my late English grandmother-in-law used to say, ‘The old ways are the best’. How true!
Have a blessed week, cookingflip!
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May 20, 2019 at 8:16 am
cookingflip
And a blessed week to you as well, churchmouse! ☀
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May 20, 2019 at 8:17 am
churchmouse
Thank you kindly!
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